Birth to Five Illinois Case Study: Next Day Animations

January 2, 2025

Produced by Next Day Animations.

PROJECT BRIEF:

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Birth to Five Illinois's animation has three times the views of their next highest video. It’s added subscribers and has been watched for over 40 hours. But that’s not even the most impressive part of their story. They used the video as a key part of their communications during their period of greatest growth, when they went from a team of three to a team of 128.

Sophie Kershaw-Patilla was hired during that period and talks about the influence of the video:

I saw a few social media posts about Birth to Five Illinois, so I got curious and clicked the video link to learn more. Seeing and hearing information in an easy-to-watch animation made the organization feel relatable and approachable. I was inspired by the messaging, so I completed an Interest Form to join one of the Birth to Five Illinois Councils in my Region.

Little did I know that my interest and involvement was just beginning. As I got more involved, I realized that I wanted to be part of the organization! I soon applied for and accepted a position at the nearby Regional Office and later progressed to working on the State Leadership Team. Now, I get to be a changemaker and support fellow Team members in doing the same across the State. It all started with one video view!